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Business coalition wins victory in regulation case

Regulations are a continuous, ubiquitous issue of debate amongst nearly everyone involved in the nation's marketplace. From consumers to business owners to government officials, there's hardly a person in America who doesn't have serious matters of health, finances, and personal freedom invested in the outcome of business litigations pertaining to regulating the free market.

Both small and large-scale businesses in Arizona can take heart in the clear victory beverage companies claimed against harshly limiting regulations on the East coast earlier this week. Presiding over a case that would have outlawed the sale of sugary beverages larger than 16 ounces per serving, a New York City judge invalidated local government's attempted regulation and, for the time being, allowed free enterprise to triumph over administrative constriction.

From the smallest Brooklyn coffee shop to the nation's soda industry giants, businesses had been spending millions of dollars to prepare for the ban, which would outlaw typical "large" sizes of sugary drinks including soda, juice, flavored coffee beverages, and teas.

"The court ruling provides a sigh of relief to New Yorkers and thousands of small businesses in New York City that would have been harmed by this arbitrary and unpopular ban," a spokesperson for the American Beverage Association asserted in reaction to the ban's being struck down.

While Mayor Michael Bloomberg and other city officials have expressed their intent to appeal the judge's ruling, for the moment it appears that business as usual can continue in one of America's largest beverage markets.

Such a case is an perfect example of just how high-stakes a single piece of business litigation can be for both a single company and an entire industry. Those who feel that outside regulation has overstepped its bounds should assert their rightful legal rights and not hesitate to avail themselves of the help an experienced attorney can provide.

Source: Crain's New York Business, "Judge blocks sugary drink limit," Lisa Fickenscher, Mar. 11, 2013

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